Developing your SOI

What is SOI?

With most of the top producers in this industry, a large percentage of their business comes from their repeat and referal, and SOI. What is SOI? SOI is your spirit of influence. Your spirit of influence, by my definition, is anybody that I know or who knows me that I believe if I stay in constant contact with, they will refer me business. When we talk about SOI, we talk about your past clients, friends, family, etc. This business is becoming all about building your SOI's. The rule of thumb is if you're in my SOI, I will be talking to you once a quarter. This is how you keep in contact with these people and where you start to develop your raving fans, your exteneded sales force! Maintaing and building your spirit of influence is very important for not only succeeding in this business, but to help grow and expand your business too!